RealPage Cookie Policy

Updated January 1, 2023

This Cookie Policy explains how we use cookies and similar tracking technology when you access our website, applications, and services. We use cookies and similar technologies such as pixels, local storage, and web beacons (collectively referred to in this policy as “cookies”) to collect and use data as part of our RealPage Services (“Services”), as defined in our Privacy Policy, and which includes our websites, applications, services, communications, and website integrations or widgets. By continuing to visit or use our Services, you are agreeing to the use of cookies and similar technologies for the purposes described in this policy.

What technologies are used?

Type of technologyDescription

A cookie is a small file placed onto your device that enables certain features and functionality. Any browser visiting our sites may receive cookies from us or cookies from third parties such as our customers, partners, or service providers. We or third parties may also place cookies in your browser when you visit non-RealPage sites that display ads or that host our plugins or integrations.

We use two types of cookies: persistent cookies and session cookies. A persistent cookie lasts beyond the current session and is used for many purposes, such as recognizing you as an existing user, so it’s easier to return to a RealPage website and interact with our Services without signing in again. Since a persistent cookie stays in your browser, it will be read by RealPage when you return to one of our sites or visit a third-party site that uses our Services. Session cookies last only as long as the duration of the visit or access to the website or Services.

Pixels A pixel is a tiny image that may be embedded within web pages and emails, requiring a call (which provides device and visit information) to our servers in order for the pixel to be rendered in those web pages and emails. We use pixels to learn more about your interactions with email content or web content, such as whether you interacted with ads or posts. Pixels can also enable us and third parties to place cookies on your browser.
Local storage Local storage enables a website or application to store information locally on your device. This is typically done to maintain your preferences or to improve website speed and performance. These technologies include Local Shared Objects (or "Flash cookies").
Other similar technologies

Some webpages may contain electronic tags known as web beacons that we use to help deliver cookies, count user visits or web traffic, and evaluate the engagement and effectiveness of webpages, service features, and advertising campaigns. We may also include web beacons or similar technologies in our electronic communications to evaluate click through rates and interaction.

We may also utilize web beacons or similar technologies from third-party analytics providers, which help us compile aggregated statistics about the effectiveness of our websites, communications, promotional campaigns, service features, and other operations. You can opt out of data collection or use by some of these analytics providers by visiting any of the following sites: Google Analytics (requires you to install a browser add-on), WebTrends, or Optimizely.

What are these technologies used for?

Type of CookiePurpose
Essential or Strictly Necessary Essential or Strictly Necessary cookies are required for our website, application, or service to operate. They allow you to navigate our website and use its services and features. If you opt to disable these cookies through your browser settings, you may not be able to access all of the content of the website.
Performance Performance cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
Functional Functional cookies are used to deliver services as requested by the user, including any customization preferences or features.
Marketing Marketing cookies may be set through our site directly or through our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not directly store personal information; they are based on unique browser and internet device identification.

Your Choices and Opt Out Rights

You have choices on how RealPage uses cookies and similar technologies. Please note that if you limit the ability of RealPage to set cookies and similar technologies, you may worsen your overall user experience and degrade the functionality of the website, application, or service.

Browser Controls

Most browsers allow you to control cookies through their settings, which may be adapted to reflect your consent to the use of cookies. Further, most browsers also enable you to review and erase cookies, including RealPage cookies.

You can find information on how to manage cookie settings on certain browsers via the following links:

Managing Your Preferences

When you first visit our Services you will be presented with a banner which offers you a choice about whether to accept or reject cookies or tracking technologies of different types, with the exception of those cookies which are strictly necessary for a particular service.

If you wish to amend your choice at any time, you can do so using the button below.

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